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samosfi
§ — About

Lived first. Built second.

A fitness & wellness app studio, run by one person, in Dublin.

The studio

Samosfi Studio is run by Can Ayan — a former economist and treasury trader who spent years inside markets before building software, a tennis player and coach, and a hybrid athlete who lifts, runs and plays in the same week.

The studio builds a small family of iOS apps that replace a habit rather than extend a category. Sport and training come first: a coach for the decisions that win a point, a course for beginners who were never told where to hit, a plan that knows every sport you do, coach-written programs to follow, and an AI that watches every rep.

Wellness sits alongside it — ten living traditions kept whole, one practice a day, and a place to say what you want to happen before it does.

The work is calm, slow, and uninterested in attention markets. Each app is built around a single job and ships when that job is honest. Some weeks are shipping weeks. Most are sitting-with-it weeks.

§ — What I make

Three lanes of craft.

01 · Sport

Court & match.

The decisions that win a point, taught like a language — a swing reviewed frame by frame, a wall that counts, and thirty tactics lessons.

02 · Training

Strength & endurance.

A plan that knows every sport you do, coach-written programs to follow, and an AI that watches every rep and adds the weight.

03 · Wellness

Recovery & stillness.

Ten living traditions, one practice a day; a place to say what you want to happen; and an alarm that turns the first minute you are awake into a page.

§ — Principles

Five operating principles.

  1. 01

    Lived, not researched.

    Every app starts as something I personally do — train, play, wake up. If I can't tell you why I needed it myself, it doesn't get built.

  2. 02

    One job per project.

    Every project starts as a single sentence. If it can't be said in one, it isn't built.

  3. 03

    Refusal is a feature.

    Each release is judged by what was cut. A second tab is a debt, not a draft.

  4. 04

    Slow cadence, on purpose.

    Seven weeks of a two-tap tool beats four months of a ten-tab vision. Ship the cut, then sit with it.

  5. 05

    Honest before loud.

    No growth loops, no dark patterns, no claims a product can't earn. The work earns each room it takes.

§ — Chronology

So far.

  1. 2024

    The studio starts — one person, one sentence per app, Dublin.

  2. Jun 2026

    DropVolley, Hybrid Athlete Pro and the first Morning Reset reach the App Store.

  3. Aug 2026

    Spotter and Hybrid Athlete Training Plans go live. Morning Reset becomes ten traditions.

  4. Sep 2026

    WishMeLuck ships with its circle switched on. Inner Light gets a recorded voice. Six apps live.

§ — Contact

For press, partnership, research collaboration, or honest questions:

markets@kalibrefin.com →

← See the work