iOS · Live
WishMeLuck
The anti-like-button: luck as evidenced effort, from people who actually moved for you.
A stand against the feed. Social media shows you what everyone already has; Wish Me Luck is where people say what they want to happen — tomorrow's exam, the visa, the scan on the 14th — and the people who love them answer with their hands. No likes, no numbers, no highlight reel.
● Live · The wall
Live on the App Store
Download WishMeLuck.
Out now on iPhone.
The problem
Every gesture of support online costs nothing, so none of it lands. When you're facing surgery, a visa decision or tomorrow's exam, forty heart emojis weigh less than one friend who wrote your name on paper. Social apps optimised the cost of caring down to zero — and zero-cost caring reads as zero caring.
Why now
The BeReal generation already proved people want unfiltered and small-circle. Manifest culture — pinning up the life you intend — is the fastest-growing behaviour on every platform, but it lives in apps built for broadcast, not for being answered. Nobody has built the answering half: proof that your people moved for you. And on the days nobody answers, the app still works — because the first person who has to believe your wish is you: the private Book turns writing and drawing your own intentions into a daily ritual, no audience required.
Why I'm building this
I kept noticing that the messages that actually carried me through hard days were never the reactions — they were the handwritten note in a jacket pocket, the friend who lit a candle and sent a photo. So I removed the like button entirely and made effort the only currency. The nazar bead is the mark because it already means what the app does: something small, made by hand, hung up against bad luck. Everything runs on the phone; there is no server, no feed algorithm, and nothing to collect.
— Can Ayan, founder
How it works
Pin it up
Say what you're facing — today's ask that goes cold tonight, or a standing one that stays until it happens.
Your people act
A drawing, a signed note, a deed in the world. The pile of evidence grows under your poster.
Tell them it happened
Close the ask with your voice. Everyone who spent effort on you gets the celebration.
Inside the app
Wish me luck
Draw for yourself. Draw for your friends.
The wall
A friend's page — be the first, for Susan.
Draw for them
Ten seconds, one finger. No menu to pick from.
Evidence
A candle lit for the exam at 8am — stacked under the page like paper.
It happened
Susan made it. The celebration reaches everyone who acted.
Letters
One to one, for what the wall can't carry.
You
The sealed big wish, days asking, and the luck you've given.
What it does
Asks are posters
Full-bleed and personal: words in condensed poster type, or a photo of the thing itself — the textbooks, the car with its bonnet up, the horizon you're aiming your life at.
The effort ladder
Draw it (ten seconds, one finger). Write it (pen, paper, your name — the camera checks it's really handwriting, on device). Do it (tie a ribbon, light a candle, hang a bead — photograph what you did).
Nazar beads, not numbers
Support shows as a string of evil-eye beads, each sized by the effort behind it. No counters, no leaderboards, no like button anywhere.
React first
Tap a friend's page and you are drawing — three pens, a rubber, and a drawer of three hundred things to draw. The choice to go further comes only after you've already given something, and “that's enough” is always a good answer.
The return leg
Mark a page as happened and everyone who acted hears it from you — your words, your actual voice, or a photo of the thing itself. Nobody gives luck into a void.
Your own pages
Draw for yourself too. Every page you write is a poster you can make real with your own hand. Your streak counts days you showed up, not likes you collected.
The Big Wish
One wish you never say out loud, because you don't jinx the thing you want most. Sealed on your phone, rewritable forever, invisible to everyone — and when it comes true it opens by itself, only to the people who had already shown up for you.
Letters
One-to-one notes, off the wall, for the sentence that shouldn't be pinned up in front of everybody.
Everything, free
v1.0 · No subscriptionThe whole app is free. No tier, no IAP, no paywall.
- ✓Free. No subscription, no in-app purchases, no ads
- ✓Unlimited pages — daily and standing, with your own photos
- ✓All three act rungs: draw, write, do — with on-device handwriting verification
- ✓Your circle: find people by @ or one link, letters one to one
- ✓Celebrations in text, voice or a photo
- ✓One sealed Big Wish, invisible until it comes true
- ✓Push notifications tell you the moment someone moved for you — never what they wrote
Updates · last few weeks
Sep 24, 2026
feature
Your wall, your drawer
Three pens, a rubber, and a line with weight from how fast your finger moves. A drawing that arrives replays stroke by stroke. Three hundred things to draw in a stencil drawer, with a recogniser that suggests the one you're sketching. You can take a drawing back, and clear your own page.
Sep 22, 2026
release
2.0.1 live — and the circle is on
WishMeLuck: Luck You Can Hold is on the App Store, free, in English, French, Spanish and Turkish. The friend graph shipped switched on: find your people by @ or one link, draw on their pages, send letters. Signing in later now syncs your pages at once.
Sep 2, 2026
decision
Decision: 2.0 ships as a journal about the future
The friend graph is built and live on the server, and it stays switched off for launch. Version 2.0 is the personal half: write what you want to happen, make it real by your own hand, keep the record. — Superseded: the journal found its footing faster than expected, and the circle was switched on with 2.0.1 on 22 September.
Aug 31, 2026
feature
The Book — a diary of intentions
A hidden, private page inside the app: write what you want to happen, draw it in yourself, mark it when it arrives. Nothing in the Book syncs or shows to anyone — enforced in code and proven by test. Manifesting as a practice, not a feed.
Aug 30, 2026
release
Feature-complete, pointed at the App Store
The whole loop is built and green in test: poster asks (words or photos), the three-rung effort ladder with on-device handwriting verification, the evidence wall, celebrations in text and voice, streaks and daily prompts. v1.0 is the personal manifest wall; the friend circle ships next.
Aug 30, 2026
decision
Decision: no like button, ever
Support in Wish Me Luck is evidenced effort — a drawing, a signed note, a deed photographed in the world. If it costs nothing, it isn't in the app.
Audience & signal
Close friend groups 18–35 who already share daily life in small circles; people carrying a big pending thing — exams, visas, diagnoses, launches — and the friends who want a way to show up for them that isn't an emoji.
- ·Like-fatigue is measurable: reaction counts are hidden or de-emphasised on every major platform's roadmap.
- ·BeReal demonstrated small-circle authenticity scales to tens of millions without an algorithmic feed.
- ·Manifestation content sits in the billions of views; the nazar amulet itself is a global, instantly-read symbol of protective luck.